Adlibrisgruppen 2019

Full Focus on Customer Experience and Logistics

Adlibris focuses on simpler e-commerce and faster home deliveries.

Jonas Karlén, CEO Adlibrisgruppen

Adlibris was one of the first e-commerce companies in the Nordic region. Initially, the company only sold books, and it quickly gained a strong position on the Swedish, Finnish and Norwegian book markets.

In 2004, Adlibris was acquired by Bonnier. Eventually, the company branched out to offer other types of products besides books.

In 2018, Adlibris began extensive work on expanding and developing its logistics facility. A task that continued and intensified during 2019, with the aim to trim, improve and streamline the logistics flow. The investments in this area have helped improve
Adlibris’ services and increase the quality and efficiency of deliveries.

In 2020, Adlibris continues to focus on customer experience and logistics. The ambition is to further improve customers’ overall experience, from the moment they consider a purchase until the product is in their hand. An important part of this is to offer attractive delivery options. More deliveries will go straight to the customer instead of to an agent.

Today, Adlibris’ customers in central Stockholm and Gothenburg can have packages delivered within the hour. Adlibris also offers delivery with the morning paper via the Early Bird service, a collaboration among a number of newspaper groups including Bonnier News. In 2020, Adlibris is planning the next step to enable faster home deliveries to more people.


Sales: 2,282 SEK M (2,341 SEK M)

EBITA: -217 SEK M (-116 SEK M)

Number of employees: 500

Chairman of the Board: Johan Karlsson

CEO: Jonas Karlén